Ezio Saponari, global category manager for advertising at Danone and Darren Khan, managing director and Founder of Travlrr sat down to discuss the often complex relationship between ad production and sustainability.
MPC and Travlrr launch Sustainable Automotive Production Solutions to support a more sustainable and greener way to produce automotive content.
By Ayo Hughes
Marketing Procurement set up third party supplier deals to build in-house agencies as brands increasingly take direct control of producing TV commercials and branded video content.
Ad Net Zero announces supporter base in a critical year for climate action as industry is encouraged to make substantial gear-change in run-up to COP26
By Jake Dubbins & Tina Fegent
Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards
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