By Simon Toaldo
As the localization division at eg+ celebrates its fifteenth birthday, Simon Toaldo considers some of the key lessons that have been learned along the way.
By Jo Petroccia
What is resource management and how does it improve the performance of creative operations?
By Andy Hammerton
There are various motives to in-housing. Control, cost, transparency and performance. All are valid but they’re not all necessarily comfortable bedfellows.
By Ayo Hughes
Marketing Procurement set up third party supplier deals to build in-house agencies as brands increasingly take direct control of producing TV commercials and branded video content.
Ad Net Zero announces supporter base in a critical year for climate action as industry is encouraged to make substantial gear-change in run-up to COP26
By Jake Dubbins & Tina Fegent
Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards
Subject Matter Expert
Media Management
