By Leah Montebello
Mat Mildenhall, Chief Client Officer at eg+ worldwide, discusses flipping the production model, tech driven content creation, a global network of -in-market’ experts and the benefits to marketing procurement.
adam&eveDDB is merging its two content and production powerhouses, cain&abel and Gutenberg Global, to form a large-scale creative production agency for clients looking to benefit from the application of adam&eveDDB’s creative DNA to every touchpoint in their brand’s eco-system.
By Annette Frem & Derek Whitehead
Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?
By Jake Dubbins & Tina Fegent
Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards
AdGreen has announced its carbon calculator will launch this September and will be free at the point of use for all in the UK advertising industry, with the levy being introduced from June 1st.
Ethics & Ecology
Subject Matter Expert