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Creative Production

adam&eveDDB launches cain&abel worldwide, merging its two content and production powerhouses, cain&abel and Gutenberg Global

adam&eveDDB is merging its two content and production powerhouses, cain&abel and Gutenberg Global, to form a large-scale creative production agency for clients looking to benefit from the application of adam&eveDDB’s creative DNA to every touchpoint in their brand’s eco-system.

Havas partners with Wellcom Worldwide to launch global production business, Havas Studios

The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022

In-Housing

In-Housing: Work out your ‘why’

By Andy Hammerton

There are various motives to in-housing. Control, cost, transparency and performance. All are valid but they’re not all necessarily comfortable bedfellows.

 

 

When corporate and in-house agency cultures collide

By Annette Frem & Derek Whitehead

Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?

Ethics & Ecology

Ethical Advertising: Marketing Procurement can play a key role to effect change

By Jake Dubbins & Tina Fegent

Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards

 

AdGreen readies carbon calculator as Nestlé and Unilever amongst the first to commit to advertising levy

AdGreen has announced its carbon calculator will launch this September and will be free at the point of use for all in the UK advertising industry, with the levy being introduced from June 1st.

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