By Nicky Russell
In an ever changing production and delivery landscape, Creative Ops has never been more important. It’s time both external and internal creative agencies recognised this.
Ezio Saponari, global category manager for advertising at Danone and Darren Khan, managing director and Founder of Travlrr sat down to discuss the often complex relationship between ad production and sustainability.
By Andy Hammerton
There are various motives to in-housing. Control, cost, transparency and performance. All are valid but they’re not all necessarily comfortable bedfellows.
By Annette Frem & Derek Whitehead
Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?
By Jake Dubbins & Tina Fegent
Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards
AdGreen has announced its carbon calculator will launch this September and will be free at the point of use for all in the UK advertising industry, with the levy being introduced from June 1st.
Subject Matter Expert
Media Management
