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The top KPIs listed in the ANA Media KPIs That Matter list.
Last month, the ANA Media Leadership Growth Council reported the key media KPIs. These were of interest not only because of the recurring themes found from the findings, but also because of the direct correlation between business results.
Most Used KPIs for Media
It is of note that only two of the top are based on outcome: ROI/ROAS and conversion. However, there are no major surprises with the metrics used as they are universal and commonly used.
Most Important KPIs for Media
New/Emerging KPIs for Media