About

ADVERTISING AND MARKETING IMPLEMENTATION

Producers & Procurers iQ is a new global platform delivering an exceptional business intelligence resource covering creative operations, creative production, marketing services, In-house agencies, media management, marketing operations and marketing procurement. It will provide insights into four key areas: People, Process, Partners, and Technology across three regions AMEA, Americas and APAC.

PEOPLE, PROCESSES, PARTNERS & TECHNOLOGIES – GLOBAL CONTENT FOR A GLOBAL AUDIENCE

Producers & Procurers iQ will build into a unique global audience of influential professionals, at many of the world’s leading brands, by providing relevant content about people, processes, partners and technologies.

They will represent the biggest budget holders with the most marketing activity, across multiple categories, channels and markets.

Producers & Procurers iQ will engage with leading brands, both in terms of editorial coverage and audience reach. This will help inform and connect those playing a major role in the production, implementation or procurement of advertising and marketing services, driven by the demands of their internal stakeholders and responses to the changing engagement habits of their customers.

SIZE ISN’T EVERYTHING

Producers & Procurers iQ is very aware that some of the most innovative work comes from leading brands within vertical markets. Brands that may not be major league players in the context of global revenues or brand value but never-the-less excelling in performance.

CONTENT

Producers & Procures iQ examines the full spectrum of industry issues, challenges, and opportunities. It features thought leadership articles, business intelligence analysis, insight data, opinion pieces, implementation case studies, best practice management insights, specialist sector reports, subject matter expert insights, industry research reports, cutting edge technology reviews, exclusive interviews and knowledge sharing.

CONTRIBUTIONS

If you would like to suggest an article on any of the following topics or on one that is not listed but you believe relevant, please contact editorial on editorial@pxpiq.com

CONTENT INDEX

JUST SOME OF THE CONTENT THAT MATTERS TO US

Producers & Procurers iQ will cover a wide range of topics; these are just some of the key issues that will be covered in addition to the breaking stories and emerging trends, technologies, people and businesses disrupting the sector.

CHANNELS

The production, implementation or procurement of content for Broadcast TV, OTT/IPTV, Cinema, Video, Radio; Digital, Mobile, Social, Influencer; Gaming; Direct; Print; OOH & Digital OOH; In-Store & POS; Packaging; Events & Experiential; PR.

TECHNOLOGIES

Technologies for Marketing (MarTech); Marketing Resource Management (MRM); Customer data, insight, analytics and engagement (CRM); Content Management Systems (CMS); Digital, creative and production workflow systems for efficiency and scaling; Digital and creative project management (PM); Digital Asset Management (DAM); Digital Rights Management (DRM); Translation automation; Product Information Management (PIM); Enterprise Resource Planning (ERP); File transfer solutions; Technology for Advertising (AdTech); Programmatic Ad Stack & Dynamic Creative Optimization (DCO). Emerging Tech: AI; VR; AR; MR (Mixed Reality); Voice Activation; Bots; IoT; Blockchain.

AGENCIES

Agency models; Transparency; Remuneration & compensation; Auditing: Benchmarking measurement; Management processes, toolkits, contracts, legals and content & data ownership. Agencies & Marketing relationships & partnership evaluation; Pitch process management and chemistry.

PRODUCTION & POST PRODUCTION

Multi-channel creation, adaptation & editing; CGI & VFX; Artwork adaptation; Photography, shoot technology, studio management; Multicultural transcreation, translation, localisation;

Legal clearance, rights management & licencing (image, voice, music); In-market casting, talent management & recording; File transfer, flight / specification checking, media scheduling and trafficking (print, digital, TVC, video, audio).

DISCIPLINES

Creative Operations; Creative Services; Marketing Procurement; Marketing Operations; Marketing Services; Brand Management; Media Management & Buying; Market Research..

MANAGEMENT

Training and career development; Talent acquisition; Ethics, equality & diversity; Transformation management; Internal and external stakeholder relationship management; Internal and external performance management, evaluation and KPIs; Spend optimization; Data Management and compliance; Outsourcing, insourcing and decoupling.

AND MUCH. MUCH, MORE…

…In addition, suggestions, ideas and contributions will be most welcome. Please get in touch with editorial on editorial@pxpiq.com