Women of Influence

Clair Carter-Ginn: Modelling the world of creative operations  

By Maddy Smith

Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.

Nicky Russell: An anomaly who went from agency runner to COO in eight years

By Maddy Smith

WDC Partner Nicky Russell explores her journey from an agency runner to COO in just eight years, the value of diversity and disabilities in the workplace, Princess Margaret and buying a football club at 25.

Andrea Ruskin: On an in-house mission

By Leah Montebello & Maddy Smith

Andrea Ruskin, co-founder of Blum Consulting, discusses the key to IHA success, mission statements, strong leadership and inclusivity.

Mary Ann Brennan: An inspirational futurist in the world of marketing, procurement and advertising

By Andrea Ruskin and Maddy Smith

As an Operations, Marketing and Procurement Executive Consultant and employee, Brennan discusses her journey from marketing to procurement and everything in between.

Jillian Gibbs: Ever the optimist and Titan 100 CEO

By Leah Montebello

Jillian Gibbs, Founder and CEO of Advertising Production Resources (APR), talks about building a remote consultancy 21 years ago and what she’s doing to make sure the next generation of producers stay focused on positive change.

Sarah Scudder: Passionate for procurement and people 

By Leah Montebello

Sarah Scudder, Chief Marketing Officer at US-based SourceDay, discusses how she fell in love with procurement and how she is using tech and relationships to build a stronger tomorrow.

 

Analisa Goodin: how licensing creative content on the internet turned an idea into a billion dollar vision

By Leah Montebello

Analisa Goodin, Founder of Catch&Release, discusses the power of content licensing and how leadership hinges on vulnerability.

Emma Sexton: championing in-house agencies and a flexible workplace

By Leah Montebello

Emma Sexton on founding the IHA’s ‘Inside Out Awards’, to gaining B Corp status for her self-made Hands Down Agency.

Pamala Buzick Kim: The journey that led her to Free The Work for underrepresented creatives

By Leah Montebello

Pamala Buzick Kim, Executive Director at FREE THE WORK, explains the helping hands that led her to be a pioneer for underrepresented creatives.

 

Tina Fegent: a marketing procurement Evangelist

By Leah Montebello

Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand.

Jo Coombes: spearheading creative production towards a more sustainable future 

By Leah Montebello

From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. 

 

Michelle Wong: speaking the agency language, delivering diversity through recruitment and just being yourself

By Andrea Ruskin & Leah Montebello

From kitchens to pitches, Michelle Wong talks about life at agencies, Leo Burnett and Daileys, and her new role as CMO of Sprinkles, the US premium cupcake company.

 

Masters in Marketing Procurement

Dana Small: Passionate about marketing procurement – blogger, podcaster, speaker

By Leah Montebello

Dana Small, Associate Director, Global Strategic Sourcing at BioMarin Pharmaceuticals, discusses how supplier relations is like dating and how she envisages degree-level category management training in the US.

Hershey’s Sherry Ulsh: Recognising marketing procurement as a profession

By Leah Montebello

Sherry Ulsh, Senior Manager of Indirect Sourcing at The Hershey Company, discusses the ANA, pitch processes, mentoring and procurement’s evolving role.

Gilead Sciences’ Garrett Clark and Keecia Scott: Viewing agencies as partnerships not relationships

By Leah Montebello

Keecia Scott and Garrett Clark of Gilead Sciences discuss strong agency partnerships, the pharmaceutical industry and how marketing procurement proved invaluable during the pandemic.

Deloitte’s David Bygrave: Rise of project-based work, agency relations and how to navigate the Australasian market

By Leah Montebello

David Bygrave, Associate Director, Consulting at Deloitte New Zealand, discusses his passion for shifting the perception of marketing procurement.

Teva’s Maria Antonova: Agency models, transparency and how marketing procurement can be innovators

By Leah Montebello

Maria Antonova, Global Procurement Manager – Advertising Agencies at Teva Pharmaceuticals, discusses the major ideas in “the exciting world of buying marketing services”

Adobe’s Antonio Humphreys: leading global marketing procurement and finance teams while giving back

By Leah Montebello

Antonio Humphreys, Group Manager at Adobe, on emotional intelligence in leadership, international teams and transparency in negotiations.

Leaders in Creative Production

Julia Arenson: ‘Should’ve gone to Specsavers’

By Maddy Smith

Well, in fact she did. Julia Arenson, Head of Creative Operations at Specsavers’ The Agency, talks about her move to in-house, global expansion and recognising great work from the iconic brand.

Production: Connecting Creative and Marketing + Procurement

By Audrey Amselli

Production is the connecting point that brings the goals together from the brand teams, creatives, media and let’s not forget – procurement.

Joyce Chen: an “anything is possible” kind of leader

By Leah Montebello

Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.

 

Mat Mildenhall of eg+ worldwide: Flipping the production model

By Leah Montebello

Mat Mildenhall, Chief Client Officer at eg+ worldwide, discusses flipping the production model, tech driven content creation, a global network of -in-market’ experts and the benefits to marketing procurement.

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