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A new COVID-19 Impact Report from Cella surveyed nearly 250 creative, marketing and digital in-house agency leaders to find out how their agencies have fared.
In the midst of the COVID-19 global pandemic, Cella surveyed nearly 250 in-house agency leaders to gain a better understanding of how teams were approaching changes to business-as-usual brought about by COVID-19.
Read further analysis of the COVID-19 Impact Report: In-House Agencies Rise to the COVID-19 Challenge
Across the past two months, in-house agencies have proven to be incredibly valuable to their organizations. In fact, research by the Association of National Advertisers (ANA) confirmed that in-house teams were the most important producers of new creative assets during the early spread of COVID-19.
The results have been compiled within the COVID-19 Impact Report and available to download.