Creative Production

Creative automation: Why not ditch the manual effort?

By Alex Abrams

From omni-channel delivery to zero waste in asset production, Alex Abrams, CEO at CreateTOTALLY, a content automation platform, discusses six key tactics to get marketing automation right.

 

Claire Randall: Clarity is the key to unlocking efficiencies 

By Maddy Smith

As CRC celebrates 26 years as a Women Owned Business, Randall discusses her journey to international expansion, the importance of clear communication, DE&I and their benchmarking tool, CLARITY. 

Clair Carter-Ginn: Modelling the world of creative operations  

By Maddy Smith

Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.

Why a consultancy-first approach is key to technology adoption

By Audrey Amselli, Craft Worldwide

Audrey Amselli, Global Business Lead for L’Oréal at Craft Worldwide, discusses the importance of adopting a consultative approach to help clients achieve their goals.

 

Julia Arenson: ‘Should’ve gone to Specsavers’

By Maddy Smith

Well, in fact she did. Julia Arenson, Head of Creative Operations at Specsavers’ The Agency, talks about her move to in-house, global expansion and recognising great work from the iconic brand.

How to enhance your in-house creative team with an external creative production agency

By Steve Ferreira

Steve Ferreira, VP Managing Director at Craft Canada, explains the strategic steps which brands can take today to partner with an external production agency while maintaining brand consistency across channels and cultures.

Joyce Chen: an “anything is possible” kind of leader

By Leah Montebello

Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.

 

Jillian Gibbs: Ever the optimist and Titan 100 CEO

By Leah Montebello

Jillian Gibbs, Founder and CEO of Advertising Production Resources (APR), talks about building a remote consultancy 21 years ago and what she’s doing to make sure the next generation of producers stay focused on positive change.

Sustainable Production

Global sustainability in production: Creating a culture of accountability

By Simon Sikorski

Global Chief Executive Officer of Craft Worldwide, Simon Sikorski, evaluates actionable steps that need to be taken when creating a culture of accountability for sustainable production practices.

Jo Coombes: spearheading creative production towards a more sustainable future 

By Leah Montebello

From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. 

 

Advertising’s leaders set pathway to net zero industry worldwide

Ad Net Zero expansion led by advertisers, agency groups, media and trade bodies companies invited to join global efforts to drive rapid change

Music Licensing

Music Licensing Rights: The Use of Old Music in Times of Crisis

By Richard Kirstein

Music catalogs containing older songs and recordings may have changed hands over the years. This can result in a more complex clearance process and refusal by licensors to provide proper license warranties and indemnities to licensee advertisers

Music Licensing in the US & UK – Two Countries Divided By A Common Language

By Richard Kirstein

The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.

Bid Management

Bid Management: Transparency in the bidding process for creative production: Part One

The best path for producing content doesn’t necessarily come from the creative agency that developed the idea, according to Advertising Production Resources (APR). Is it time to break the traditional silos and models?

Bid Management: Transparency in the bidding process for creative production: Part Two

Advertising Production Resources (APR) sets out a perspective on bid management tools in the video production process

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