Creative Production

Joyce Chen: an “anything is possible” kind of leader

By Leah Montebello

Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.

 

Jillian Gibbs: Ever the optimist and Titan 100 CEO

By Leah Montebello

Jillian Gibbs, Founder and CEO of Advertising Production Resources (APR), talks about building a remote consultancy 21 years ago and what she’s doing to make sure the next generation of producers stay focused on positive change.

Sustainable Production

Jo Coombes: spearheading creative production towards a more sustainable future 

By Leah Montebello

From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. 

 

Music Licensing

Music Licensing Rights: The Use of Old Music in Times of Crisis

By Richard Kirstein

Music catalogs containing older songs and recordings may have changed hands over the years. This can result in a more complex clearance process and refusal by licensors to provide proper license warranties and indemnities to licensee advertisers

Music Licensing in the US & UK – Two Countries Divided By A Common Language

By Richard Kirstein

The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.

Bid Management

Bid Management: Transparency in the bidding process for creative production: Part One

The best path for producing content doesn’t necessarily come from the creative agency that developed the idea, according to Advertising Production Resources (APR). Is it time to break the traditional silos and models?

Bid Management: Transparency in the bidding process for creative production: Part Two

Advertising Production Resources (APR) sets out a perspective on bid management tools in the video production process

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