Resource Management: What is it and what does it bring to creative operations?

By Jo Petroccia

What is resource management and how does it improve the performance of creative operations?

 

 

Localization: Six key lessons learned over fifteen years

By Simon Toaldo

As the localization division at eg+ celebrates its fifteenth birthday, Simon Toaldo considers some of the key lessons that have been learned along the way.

Creative Production

Music Licensing

Music Licensing Rights: The Use of Old Music in Times of Crisis

By Richard Kirstein

Music catalogs containing older songs and recordings may have changed hands over the years. This can result in a more complex clearance process and refusal by licensors to provide proper license warranties and indemnities to licensee advertisers

Music Licensing in the US & UK – Two Countries Divided By A Common Language

By Richard Kirstein

The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.

Bid Management: Transparency in the bidding process for creative production: Part One

The best path for producing content doesn’t necessarily come from the creative agency that developed the idea, according to Advertising Production Resources (APR). Is it time to break the traditional silos and models?

Bid Management: Transparency in the bidding process for creative production: Part Two

Advertising Production Resources (APR) sets out a perspective on bid management tools in the video production process

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