Creative Production

Seven reasons why decoupling marketing development and strategy from asset production is worthwhile

By Ina Nießler

Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.

Claire Randall: The impact of inflation on production

By Claire Randall

As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.

Girl&Bear: Dan Montalbano talks about the Magic and the Machine

Girl&Bear is the global content creation studio for VCCP Group. Global Head of Operations Dan Montalbano tells Producers & Procurers iQ how the production offering was created to deliver both craft and scale.

Q&A with Stef Sokolowski, Managing Director of We Are Amnet Americas

Stef Sokolowski outlines her role and experience to date, exploring potential industry changes, offshoring and where, she believes, the industry is headed

Jamie Richards on how Branded delivers a unified solution

By Maddy Smith

Harnessing specialist strategic and execution skills to a strong culture of client service and sophisticated in-house technology, Branded is single-minded in its pursuit of better results for an already impressive client base.

Double disruption will fill the content gap

By Alex Abrams

Proliferating advertising and media platforms are thirsty for content, but creative and production are struggling to keep up. CreateTOTALLY’s Alex Abrams explains how a new approach, blending craft and automation, is needed.

Claire Randall: Clarity is the key to unlocking efficiencies 

By Maddy Smith

As CRC celebrates 26 years as a Women Owned Business, Randall discusses her journey to international expansion, the importance of clear communication, DE&I and their benchmarking tool, CLARITY. 

Clair Carter-Ginn: Modelling the world of creative operations  

By Maddy Smith

Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.

Why a consultancy-first approach is key to technology adoption

By Audrey Amselli, Craft Worldwide

Audrey Amselli, Global Business Lead for L’Oréal at Craft Worldwide, discusses the importance of adopting a consultative approach to help clients achieve their goals.

 

Julia Arenson: ‘Should’ve gone to Specsavers’

By Maddy Smith

Well, in fact she did. Julia Arenson, Head of Creative Operations at Specsavers’ The Agency, talks about her move to in-house, global expansion and recognising great work from the iconic brand.

How to enhance your in-house creative team with an external creative production agency

By Steve Ferreira

Steve Ferreira, VP Managing Director at Craft Canada, explains the strategic steps which brands can take today to partner with an external production agency while maintaining brand consistency across channels and cultures.

Joyce Chen: an “anything is possible” kind of leader

By Leah Montebello

Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.

 

Jillian Gibbs: Ever the optimist and Titan 100 CEO

By Leah Montebello

Jillian Gibbs, Founder and CEO of Advertising Production Resources (APR), talks about building a remote consultancy 21 years ago and what she’s doing to make sure the next generation of producers stay focused on positive change.

Sustainable Production

Global sustainability in production: Creating a culture of accountability

By Simon Sikorski

Global Chief Executive Officer of Craft Worldwide, Simon Sikorski, evaluates actionable steps that need to be taken when creating a culture of accountability for sustainable production practices.

Jo Coombes: spearheading creative production towards a more sustainable future 

By Leah Montebello

From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. 

 

Advertising’s leaders set pathway to net zero industry worldwide

Ad Net Zero expansion led by advertisers, agency groups, media and trade bodies companies invited to join global efforts to drive rapid change

Music Licensing

Music Licensing in the US & UK – Two Countries Divided By A Common Language

By Richard Kirstein

The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.

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