By Alex Abrams
From omni-channel delivery to zero waste in asset production, Alex Abrams, CEO at CreateTOTALLY, a content automation platform, discusses six key tactics to get marketing automation right.
By Maddy Smith
As CRC celebrates 26 years as a Women Owned Business, Randall discusses her journey to international expansion, the importance of clear communication, DE&I and their benchmarking tool, CLARITY.
By Maddy Smith
Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.
By Audrey Amselli, Craft Worldwide
Audrey Amselli, Global Business Lead for L’Oréal at Craft Worldwide, discusses the importance of adopting a consultative approach to help clients achieve their goals.
By Maddy Smith
Well, in fact she did. Julia Arenson, Head of Creative Operations at Specsavers’ The Agency, talks about her move to in-house, global expansion and recognising great work from the iconic brand.
By Steve Ferreira
Steve Ferreira, VP Managing Director at Craft Canada, explains the strategic steps which brands can take today to partner with an external production agency while maintaining brand consistency across channels and cultures.
By Leah Montebello
Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.
By Leah Montebello
Jillian Gibbs, Founder and CEO of Advertising Production Resources (APR), talks about building a remote consultancy 21 years ago and what she’s doing to make sure the next generation of producers stay focused on positive change.
By Simon Sikorski
Global Chief Executive Officer of Craft Worldwide, Simon Sikorski, evaluates actionable steps that need to be taken when creating a culture of accountability for sustainable production practices.
By Leah Montebello
From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste.
Ad Net Zero expansion led by advertisers, agency groups, media and trade bodies companies invited to join global efforts to drive rapid change
By Richard Kirstein
Music catalogs containing older songs and recordings may have changed hands over the years. This can result in a more complex clearance process and refusal by licensors to provide proper license warranties and indemnities to licensee advertisers
By Richard Kirstein
The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.
The best path for producing content doesn’t necessarily come from the creative agency that developed the idea, according to Advertising Production Resources (APR). Is it time to break the traditional silos and models?
Advertising Production Resources (APR) sets out a perspective on bid management tools in the video production process
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Video Production
