By Steven Wakeling
CMOs want to maximise the value of their customer data, many believe in-housing is the best way to achieve this, But finding the skilled talent to deliver this strategy is proving a challenge.
A new report from Bannerflow has revealed that a lack of existing talent and skills has been cited as the biggest barrier standing in the way of building competent in-housing teams for marketers.
How to optimise value from programmatic media buying
By Brian Jacobs
In a recent Cog Blog, Brian Jacobs looks at the latest ISBA / PwC research on programmatic advertising and asks what impact the level of client/ agency engagement has on media effectiveness.