By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
Ahead of a change in the legalities of programmatic, ProcureCon Marketing assesses how iconic global beverage brand Heineken is looking to navigate a cookie-less future.
By Maddy Smith
The WFA and FirmDecisions’ 2022 joint report reveals ten key areas connected with media agency contracts, where advertisers should pay particular attention wherever they operate.
In the run-up to the Programmatic Pioneers Summit Sharmeen Lalani-Fade, Procurement Global Category Lead Online Media and Data at Bayer, shares her thoughts on the challenges and opportunities for digital marketing in 2022.
By Tony Whittingstall
For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales.
By Lisa Niemeyer
Lisa Niemeyer of Media Management Inc explores how the simple task of defining expectations goes a long way to protecting the productivity of your media dollars in the US market.
By Fiona Foy, Senior Partner – Americas, Media Marketing Compliance
Navigating the media world has become increasingly difficult for advertisers with an ever-growing number of agency-related parties and external supplier influences involved in campaign delivery.
By Stephen Broderick
In a post-pandemic world, Stephen Broderick outlines COVID’s effect on the marketing and advertising sector and the key issues which both industries now need to focus on.
Cliff Campeau, Principal at Advertising Audit & Risk Management (AARM), on the state of media management and how clients have adapted in the past 18 months.
Reports and Guides