Report: What impact are world events having on global media inflation?

The most recent ECI Inflation report, updated in Q4, forecasts the latest global media inflation figures and what impact they may have on budgets for 2023

Tough times need a hard look at media and agency performance

By Fiona Foy

Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars

WFA and MediaSense report: Marketing is facing “worst-ever” talent crisis

According to new research from WFA and global media advisors, MediaSense, nearly half of all advertisers, agencies, ad tech companies and media owners believe the industry is in its worst ever shape with regards to talent.

“We Only Know What We Know” – Why media auditing is about to enter its Renaissance period

By Andy Pearch

Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.

The quest for accountability in programmatic

By Keri Bruce 

With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?

Media: A new 5-point plan for procurement

By Nick Manning

The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.

Why advertisers must not rely on media buying templates as a one-size-fits-all

By Nick Swimer

Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

By Maddy Smith

The WFA and FirmDecisions’ 2022 joint report reveals ten key areas connected with media agency contracts, where advertisers should pay particular attention wherever they operate.

Why the US urgently needs media compliance auditing

By Fiona Foy, Senior Partner – Americas, Media Marketing Compliance

Navigating the media world has become increasingly difficult for advertisers with an ever-growing number of agency-related parties and external supplier influences involved in campaign delivery.

Media transparency in the post-pandemic climate: What advertisers and agencies must address

By Stephen Broderick

In a post-pandemic world, Stephen Broderick outlines COVID’s effect on the marketing and advertising sector and the key issues which both industries now need to focus on.

CMOs: Do you understand the terms within your advertising contract?

By Tony Whittingstall

For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales. 

Top 10 USA media performance criteria for agency contracts

By Lisa Niemeyer

Lisa Niemeyer of Media Management Inc explores how the simple task of defining expectations goes a long way to protecting the productivity of your media dollars in the US market. 

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