The most recent ECI Inflation report, updated in Q4, forecasts the latest global media inflation figures and what impact they may have on budgets for 2023
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
According to new research from WFA and global media advisors, MediaSense, nearly half of all advertisers, agencies, ad tech companies and media owners believe the industry is in its worst ever shape with regards to talent.
By Andy Pearch
Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
By Nick Manning
The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
By Maddy Smith
The WFA and FirmDecisions’ 2022 joint report reveals ten key areas connected with media agency contracts, where advertisers should pay particular attention wherever they operate.
By Fiona Foy, Senior Partner – Americas, Media Marketing Compliance
Navigating the media world has become increasingly difficult for advertisers with an ever-growing number of agency-related parties and external supplier influences involved in campaign delivery.
By Stephen Broderick
In a post-pandemic world, Stephen Broderick outlines COVID’s effect on the marketing and advertising sector and the key issues which both industries now need to focus on.
By Tony Whittingstall
For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales.
By Lisa Niemeyer
Lisa Niemeyer of Media Management Inc explores how the simple task of defining expectations goes a long way to protecting the productivity of your media dollars in the US market.
Reports and Guides
