Why advertisers must not rely on media buying templates as a one-size-fits-all

By Nick Swimer

Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.

End of the line: How Heineken are preparing themselves for a future without cookies

Ahead of a change in the legalities of programmatic, ProcureCon Marketing assesses how iconic global beverage brand Heineken is looking to navigate a cookie-less future.

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

By Maddy Smith

The WFA and FirmDecisions’ 2022 joint report reveals ten key areas connected with media agency contracts, where advertisers should pay particular attention wherever they operate.

Sharmeen Lalani-Fade of Bayer on digital marketing in 2022

In the run-up to the Programmatic Pioneers Summit Sharmeen Lalani-Fade, Procurement Global Category Lead Online Media and Data at Bayer, shares her thoughts on the challenges and opportunities for digital marketing in 2022.

CMOs: Do you understand the terms within your advertising contract?

By Tony Whittingstall

For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales. 

Top 10 USA media performance criteria for agency contracts

By Lisa Niemeyer

Lisa Niemeyer of Media Management Inc explores how the simple task of defining expectations goes a long way to protecting the productivity of your media dollars in the US market. 

Why the US urgently needs media compliance auditing

By Fiona Foy, Senior Partner – Americas, Media Marketing Compliance

Navigating the media world has become increasingly difficult for advertisers with an ever-growing number of agency-related parties and external supplier influences involved in campaign delivery.

EACA launches new “Media Auditing Guidelines”

The guidelines aim to ensure a minimum industry code of conduct for agencies, advertisers and media auditors.

Media transparency in the post-pandemic climate: What advertisers and agencies must address

By Stephen Broderick

In a post-pandemic world, Stephen Broderick outlines COVID’s effect on the marketing and advertising sector and the key issues which both industries now need to focus on.

Cliff Campeau on media management in a post-pandemic world 

Cliff Campeau, Principal at Advertising Audit & Risk Management (AARM), on the state of media management and how clients have adapted in the past 18 months.

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