By Andrea Ruskin
With a mix of offshore and decentralised marketing services, as well as production services, Carlos Ricardo, Head of Marketing Services and Creative Production at HP, talks about shaping an internal creative resource department.
By Maddy Smith
In-house advertising has seen significant growth in recent years, below are some of the best firms helping brands achieve this by applying their expertise for a smooth transition
By Andrea Ruskin
From the ANA’s In-House Agency conference, Blum’s Andrea Ruskin reports on the California event.
By Maddy Smith
We look at Bannerflow/Digiday’s 2022 The State of In-House report, with comments and case studies from Arla Foods and HSBC International to ComeOn Group, Media.Monks and The Observatory International.
By Leah Montebello & Maddy Smith
Andrea Ruskin, co-founder of Blum Consulting, discusses the key to IHA success, mission statements, strong leadership and inclusivity.
By Leah Montebello
Emma Sexton on founding the IHA’s ‘Inside Out Awards’, to gaining B Corp status for her self-made Hands Down Agency.
By Stephan Argent
Outlining the top considerations when setting up an in-house agency for your business.
By Annette Frem & Derek Whitehead
Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?
By Andy Epstein
Determining what the role of a Creative Director should look like in a post pandemic world.
Subject Matter Expert
Rights Management
