By Andrea Ruskin
From the ANA’s In-House Agency conference, Blum’s Andrea Ruskin reports on the California event.
By Maddy Smith
We look at Bannerflow/Digiday’s 2022 The State of In-House report, with comments and case studies from Arla Foods and HSBC International to ComeOn Group, Media.Monks and The Observatory International.
By Leah Montebello & Maddy Smith
Andrea Ruskin, co-founder of Blum Consulting, discusses the key to IHA success, mission statements, strong leadership and inclusivity.
By Leah Montebello
Emma Sexton on founding the IHA’s ‘Inside Out Awards’, to gaining B Corp status for her self-made Hands Down Agency.
We Are Amnet’s 2022 report, “The State of the Industry: Producing Creative Content Now and in The Future” pulls together a number of recent surveys to analyse growth trends and operational pressures facing IHAs in 2022.
By Stephan Argent
Outlining the top considerations when setting up an in-house agency for your business.
By Annette Frem & Derek Whitehead
Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?
By Andy Epstein
Determining what the role of a Creative Director should look like in a post pandemic world.
Robert Berkeley, CEO of Express KCS, outlines the key differences between the US and UK in-house agency landscape.
Subject Matter Expert
Rights Management
