In-Housing: Work out your ‘why’

By Andy Hammerton

There are various motives to in-housing. Control, cost, transparency and performance. All are valid but they’re not all necessarily comfortable bedfellows.



In-House Agencies – How did we get here and do they really deliver ‘more for less’?

By Ayo Hughes

Marketing Procurement set up third party supplier deals to build in-house agencies as brands increasingly take direct control of producing TV commercials and branded video content.



The Five pillars of the In-House Agency value proposition

By Andy Epstein

What’s next for In-House Agencies?

Five reasons in-housing marketing services may create as many challenges as opportunities

The business case for in-housing may be compelling but brands must be mindful of the common pitfalls before things go horribly wrong

The In-House Agency advantage

By Andrea Ruskin & T Alex Blum

In a recent ANA report over 50% of brands surveyed identified their in-house agencies as the “most important” resource for producing new creative assets



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