In-House Agencies – How did we get here and do they really deliver ‘more for less’?

By Ayo Hughes

Marketing Procurement set up third party supplier deals to build in-house agencies as brands increasingly take direct control of producing TV commercials and branded video content.

 

 

The In-House Agency advantage

By Andrea Ruskin & T Alex Blum

In a recent ANA report over 50% of brands surveyed identified their in-house agencies as the “most important” resource for producing new creative assets

 

The Five pillars of the In-House Agency value proposition

By Andy Epstein

What’s next for In-House Agencies?

Five reasons in-housing marketing services may create as many challenges as opportunities

The business case for in-housing may be compelling but brands must be mindful of the common pitfalls before things go horribly wrong

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