Robert Berkeley, CEO of Express KCS, outlines the key differences between the US and UK in-house agency landscape.
By Annette Frem & Derek Whitehead
Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?
By Andy Epstein
What’s next for In-House Agencies?
By Andy Hammerton
There are various motives to in-housing. Control, cost, transparency and performance. All are valid but they’re not all necessarily comfortable bedfellows.
By Andrea Ruskin & T Alex Blum
In a recent ANA report over 50% of brands surveyed identified their in-house agencies as the “most important” resource for producing new creative assets