By Andy Hammerton
There are various motives to in-housing. Control, cost, transparency and performance. All are valid but they’re not all necessarily comfortable bedfellows.
By Ayo Hughes
Marketing Procurement set up third party supplier deals to build in-house agencies as brands increasingly take direct control of producing TV commercials and branded video content.
By Andy Epstein
What’s next for In-House Agencies?
The business case for in-housing may be compelling but brands must be mindful of the common pitfalls before things go horribly wrong
By Andrea Ruskin & T Alex Blum
In a recent ANA report over 50% of brands surveyed identified their in-house agencies as the “most important” resource for producing new creative assets
Subject Matter Expert
Rights Management
