Carlos Ricardo of HP: Creating the content factory

By Andrea Ruskin

With a mix of offshore and decentralised marketing services, as well as production services, Carlos Ricardo, Head of Marketing Services and Creative Production at HP, talks about shaping an internal creative resource department.

Want to move your advertising in-house? 18 companies helping to achieve this

By Maddy Smith

In-house advertising has seen significant growth in recent years, below are some of the best firms helping brands achieve this by applying their expertise for a smooth transition

2022 ANA In-House Agency Conference Review

By Andrea Ruskin

From the ANA’s In-House Agency conference, Blum’s Andrea Ruskin reports on the California event.


Bannerflow: A deep dive into The State of In-House 2022 report

By Maddy Smith

We look at Bannerflow/Digiday’s 2022 The State of In-House report, with comments and case studies from Arla Foods and HSBC International to ComeOn Group, Media.Monks and The Observatory International.

Andrea Ruskin: On an in-house mission

By Leah Montebello & Maddy Smith

Andrea Ruskin, co-founder of Blum Consulting, discusses the key to IHA success, mission statements, strong leadership and inclusivity.

Emma Sexton: championing in-house agencies and a flexible workplace

By Leah Montebello

Emma Sexton on founding the IHA’s ‘Inside Out Awards’, to gaining B Corp status for her self-made Hands Down Agency.

What to consider when setting up an in-house agency

By Stephan Argent

Outlining the top considerations when setting up an in-house agency for your business.

When corporate and in-house agency cultures collide

By Annette Frem & Derek Whitehead

Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?

What Makes A Great In-House Creative Director?

By Andy Epstein 

Determining what the role of a Creative Director should look like in a post pandemic world.


Reports & Guides