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Three years after the ISBA’s original Media Services Framework, ISBA has launched a new version of the Media Services Framework for its members.
Today, ISBA has launched a new version of The Media Services Framework 2021 for its members.
The framework is the product of a fundamental overhaul (and an update of the most recent 2018 version). This reflects the huge evolution of the media landscape that has taken place in recent years, making clear and transparent contracts increasingly important with agencies.
The new framework offers several new approaches to resolve longstanding problems and identifies and addresses new issues. The key changes include:
For Intermediaries (Pitch consultants, performance and compliance auditors):
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In preparing this new Framework, ISBA consulted with agencies, advertisers, auditors, and intermediaries. Prior to work commencing an independent consultant was commissioned to conduct qualitative and quantitative research to understand how the existing framework was being used by both advertisers and agencies in their negotiations and where the challenges lay for both parties.
Lowdon says, “the contribution from so many interested parties and the expertise and knowledge brought to bear in its development has led to a document that is fit for purpose for both advertisers and their agency partners in this time of increasing complexity in media trading and supply chains.”
You can also find The Media Services Framework 2021 and accompanying notes here, and ISBA Members are invited to join a webinar on 21 July 2021 for more information.