We review RightSpend’s new White Paper, Bridging the Gap, which explores how marketing procurement can build bridges through collaboration and translate the different departmental languages.
Locaria’s A Procurement Guide to Global Content Purchasing explores the opportunities for efficiency in content creation and how teams can streamline their processes.
By Leah Montebello
In light of Firm Decisions’ recent report, Marketing and procurement after COVID—it’s your business to know, the authors, Christine Moore and Patricia McGregor, discuss the complex relationship between marketing procurement and marketing and how the former can keep a prime seat at the table.
By Darren Woolley
Explaining the core values for marketing procurement as defined by the WFA Global Sourcing Board in the context of Project Spring.
Maryl Adler discusses the role of the marketing procurer and how transparency and alignment is the way forward.
By Maryl Adler
A recent report ‘Striking the Balance – Uncover Value Beyond Cost Savings’ discusses how procurement can innovate and build strategic value through shared partnerships with their vendors and service partners
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.
By Jim Wallace
WFA survey researches the future roles and responsibilities for managing global agencies
By Jake Dubbins & Tina Fegent
Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards