Maryl Adler explains how Procurement can drive innovation through partnership

By Maryl Adler

A recent report ‘Striking the Balance – Uncover Value Beyond Cost Savings’ discusses how procurement can innovate and build strategic value through shared partnerships with their vendors and service partners


TAG sets out five commonalities for driving value through marketing-procurement partnerships

By Toby Codrington

Marketing and procurement are usually treated as distinct business functions; yet by working effectively in partnership, the two can drive greater business value. So what are the five areas where they can jointly make a real difference and add value?


WFA define eleven world-class standards for marketing procurement

To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.

Achieving Superior Supplier Value: collaboration and focus

By Bruno Gralpois

By putting greater emphasis on driving incremental value through partnerships, agencies can produce higher supplier value and maintain traditional cost management and resource utilization.

SRM: Why supplier relationship management matters

By Dana Small

I’ve said it, my boss has said it, and even previous bosses and colleagues have said it. It is your business to lose (incumbents).

For marketing, efficiency and effectiveness are two sides of the same coin

By Xavier Rees and Patrick Affleck

Five years ago Marc Pritchard said ‘complexity should not be our problem’.  Xavier Rees & Patrick Affleck of Havas describe how they are meeting that challenge for clients with a model that is efficient, effective and most importantly, simplified

Global Agency Relations Management – Acceleration of Change

By Jim Wallace

WFA survey researches the future roles and responsibilities for managing global agencies

Ethical Advertising: Marketing Procurement can play a key role to effect change

By Jake Dubbins & Tina Fegent

Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards


Subject Matter Expert - Video Production

Subject Matter Expert