To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.
By Jake Dubbins & Tina Fegent
Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards
By Adrian Jenkins
Some agency groups are still imposing restrictions on their client’s choice of compliance auditor to just the ‘Big Four’. Should marketing procurement reject these terms?
By Kate Broughton
Will COVID-19 turn the clock back to a cost and savings focus or accelerate necessary change towards value and growth?
By Bruno Gralpois
Are in-house agencies an asset to marketing procurement professionals?
By Jim Wallace
WFA survey researches the future roles and responsibilities for managing global agencies
By Sarah Scudder
Two studies have found that there is some good news about the evolving role of women in procurement but that more work is needed.