By Maryl Adler
A recent report ‘Striking the Balance – Uncover Value Beyond Cost Savings’ discusses how procurement can innovate and build strategic value through shared partnerships with their vendors and service partners
By Toby Codrington
Marketing and procurement are usually treated as distinct business functions; yet by working effectively in partnership, the two can drive greater business value. So what are the five areas where they can jointly make a real difference and add value?
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.
By Bruno Gralpois
By putting greater emphasis on driving incremental value through partnerships, agencies can produce higher supplier value and maintain traditional cost management and resource utilization.
By Xavier Rees and Patrick Affleck
Five years ago Marc Pritchard said ‘complexity should not be our problem’. Xavier Rees & Patrick Affleck of Havas describe how they are meeting that challenge for clients with a model that is efficient, effective and most importantly, simplified
By Jim Wallace
WFA survey researches the future roles and responsibilities for managing global agencies
By Jake Dubbins & Tina Fegent
Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards