How marketing procurement can bridge the gap with marketing

We review RightSpend’s new White Paper, Bridging the Gap, which explores how marketing procurement can build bridges through collaboration and translate the different departmental languages.

Locaria’s Procurement Guide to Global Content Purchasing: steps to success

Locaria’s A Procurement Guide to Global Content Purchasing explores the opportunities for efficiency in content creation and how teams can streamline their processes.

How procurement can take a front seat in a post-pandemic world

By Leah Montebello

In light of Firm Decisions’ recent report, Marketing and procurement after COVID—it’s your business to know, the authors, Christine Moore and Patricia McGregor, discuss the complex relationship between marketing procurement and marketing and how the former can keep a prime seat at the table.

 

The balancing act of project versus retainers

By Leah Montebello

Whilst brands crave flexibility and agencies need stability, what compromise is needed?

Opinion: Does your marketing procurement live the core value of Project Spring?

By Darren Woolley 

Explaining the core values for marketing procurement as defined by the WFA Global Sourcing Board in the context of Project Spring.

Maryl Adler interview: The key questions for marketing procurement today

Maryl Adler discusses the role of the marketing procurer and how transparency and alignment is the way forward.

Maryl Adler explains how Procurement can drive innovation through partnership

By Maryl Adler

A recent report ‘Striking the Balance – Uncover Value Beyond Cost Savings’ discusses how procurement can innovate and build strategic value through shared partnerships with their vendors and service partners

 

SRM: Why supplier relationship management matters

By Dana Small

I’ve said it, my boss has said it, and even previous bosses and colleagues have said it. It is your business to lose (incumbents).

WFA define eleven world-class standards for marketing procurement

To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.

Global Agency Relations Management – Acceleration of Change

By Jim Wallace

WFA survey researches the future roles and responsibilities for managing global agencies

Ethical Advertising: Marketing Procurement can play a key role to effect change

By Jake Dubbins & Tina Fegent

Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards

 

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Subject Matter Expert - Production

Subject Matter Expert