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The world of creative production has completely changed in recent years. With brands having to balance global messaging with localisation and a transitioning ‘digicom’ world as consumers increasingly moved online to make e-commerce purchases, the landscape of production is arguably as complex now as it ever has been.
In light of this, Producers & Procurers iQ has launched Leaders in Creative Production, kicking off with Mat Mildenhall, Chief Client Officer at eg+ worldwide.
We will cover individuals from across different sectors, disciplines and regions within global leading brands, agencies, partners or industry bodies.
This will be a series of global interviews aimed at providing insights into the current and future opportunities and challenges within creative production from different industry sectors across a range of marketing, advertising and media activities.
These interviews could be with leading production, post- production, or in-house agencies. Or they may even be heading up the production department of a creative agency.
From independents to network owned production houses, we will be talking to inspirational individuals across the industry to understand this complicated world of production, and how the leaders are paving the way.
We will look at their current roles and hopefully, a glimpse at the backstory of how they became involved in production and some of the achievements and influences that have shaped their approach to business.
Our purpose is to help share peer led knowledge and experience, and inspire and educate other members of our industry on how creative production is evolving and adapting to the ever changing world in which we live.