Who's Hiring?

MediaMonks: Operations Director for Digital Advertising Production in Buenos Aires Argentina

Who's Hiring?

Cella: Senior Proposal Director/Manager in Arlington, Virginia USA

Who's Hiring?

Flock: US Director of Client Services at Flock in USA

Who's Hiring?

Wella: Global Category Procurement Director – Marketing & Media Buying at Wella in Geneva Switzerland

Procurement: Marketing’s first line of defence
Marketing Procurement

Procurement: Marketing’s first line of defence

A comprehensive whitepaper from R3 Worldwide examines how to optimize procurement for marketing, building a mutually supportive relationship between both parties which cannot be underestimated.

 

Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement

Golden Ratios: The end of the 80/20 rule in planning marketing investment

By Laetitia Zinetti & Mike Campbell

In this paper Ebiquity explore why it is now time for brands to rethink the use of golden ratios

 

Media Management

Pathfinding study lays down a challenge the industry will strive to meet

By Phil Smith

A groundbreaking study by ISBA shines light on need for reform.

Media Management

Time for change and transparency in programmatic advertising

By Abi Gibbons

Groundbreaking study from ISBA  shines light on need for reform.

10 Strategic and operational principles for agency selection
Marketing Procurement

10 Strategic and operational principles for agency selection

Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement

Agency Selection: The Art and Science of selecting the right agency partner

Tenth annual Cella In-House benchmark report
In-House

Tenth annual Cella report benchmarks in-house creative community

COVID-19 Impact Report on In-House Agencies
In-House

COVID-19 Impact Report on In-House Agencies

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative Production

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability

By Darren Khan

If you’re planning on producing a video in-house, without an agency and with a budget of between £10k and £100k, here are some useful tips.

 

Money matters: Making remuneration agreements work for client and agency
Marketing Procurement

Money Matters: Making remuneration agreements work for client and agency

APR publish sixteen point production insurance guide and online global location tracker
Creative Production

APR publish sixteen point production insurance guide and online global location tracker

Are online marketplaces right for printing and marketing services?
Marketing Procurement

Are online marketplaces right for printing and marketing services?

Procurement has room to improve on gender diversity
Marketing Procurement

Procurement has room to improve on gender diversity

Contract Compliance Audits during Covid-19: Can and should they still be done?
Marketing Procurement

Contract Compliance Audits during Covid-19: Can and should they still be done?

Research showsTV and Radio perform significantly better for brand building campaigns in the UK

Research showsTV and Radio perform significantly better for brand building campaigns in the UK

Global Agency Relations Management – Acceleration of Change

Global Agency Relations Management – Acceleration of Change

Ebiquity report details best practice guidelines to help advertisers succeed in the art and science of agency selection.

Seeing the forest from the trees: Maximising the value of media. Special Report

In-housing and the changing marketing landscape

In-housing and the changing marketing landscape: a dive into Media Sense’s 2020 and Beyond report

The evolving role of procurement in agency remuneration

The evolving role of procurement in agency remuneration

In-House Agencies Rise to the COVID-19 Challenge
In-House

In-House Agencies Rise to the COVID-19 Challenge

ANA Survey: In-House teams playing a key role in getting work done
In-House

ANA Survey: In-House teams playing a key role in getting work done

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams
In-House

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams

Subject Matter Expert