We’ve collated a list of 18 different influencer marketing platforms that help marketing teams understand influencer data and ultimately drive value and meaningful brand exposure.
By Gianna Fornesi
Why do advertisers want to use UGC so badly? We explore its authentic storytelling and the decline of celebrity influencer trust.
By Mark Haddon
It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one?
By Mark Alford
If a brand wants volume and cheap, use translators or even a machine tool. To truly speak in the market language engage a specialist transcreation agency.
