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Reinventing the agency model. Haves and Ebiquity explore the agency-client relationship
Tracey Barber, Global CMO, Havas Creative Group is joined in this webinar by procurement specialist Debbie Morrison, managing director of global partnerships and events at Ebiquity; Havas Media Group’s UK CEO, Paddy Affleck and Havas London & Havas helia CEO, Xav Rees to explore the future of the client-agency relationship.
There has been downward pressure on costs for some time across the industry, but the unparalleled business challenges of 2020 have brought this into sharper focus.
So, where does it leave the value conversation between agencies and their clients? And how can we ensure we continue to innovate the working models of the past to ensure they are fit for the future.
Together, the panel explores the future of agency models and ask if the way agencies and their clients work together needs to innovate, moving to a more fluid, flexible and fully integrated approach.
To hear the webinar in full, tap on the image below or use this LINK