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The WFA launches three forums to bring together global expertise and address the key challenges surrounding marketing capabilities, agency management and in-housing.
Best In Class
“In bringing our best-in-class peer-to-peer learning environments to these increasingly critical areas, we hope to equip our members with the knowledge they need to tackle their individual challenges” – Stephan Loerke, CEO of WFA
The WFA has created three new forums where global and regional marketers can share knowledge and experience around the areas of increasing concern for WFA members, including marketing capabilities, agency management and in-housing.
As Stephan Loerke, CEO of WFA, explains, “We’re delighted that three such senior marketers have stepped up to expand our range of specialist groups addressing major challenges that many regional and global companies can struggle with. In bringing our best-in-class peer-to-peer learning environments to these increasingly critical areas, we hope to equip our members with the knowledge they need to tackle their individual challenges”.
The group brings together not only the global WFA community, but also their respective thought leadership and best practices. Value will be delivered through research and reports, peer-to-peer meetings and online tools and benchmarking services, aiming to provide clarity and guidance in an ever increasingly complex environment.
Each forum will be headed by a senior global marketer:
The upcoming meetings include an Agency Management Forum session on 14 September on pitching, an In-House Forum session in September on capabilities and skill sets and a Marketing Capability Forum meeting on 20 October to discuss measurement.
You can find more about the WFA here.